Limited edition product campaign inspired by the black and white stripe pop-culture trend. This project operated on a low-budget, quick turnaround basis. Collaborated closely with the product design team to extract bold patterns from rackets and translate them into digital backgrounds. These backgrounds were subsequently printed at a local print shop for use as sweeps in the in-house photography studio. The rackets and bags quickly sold out within days after the launch.

Deliverables included print, digital, ecom, and social assets.