Global product campaign focused on evolving the sport of tennis, and allowing players to feel fearless on the court. The campaign consisted of print and digital assets, photography, a 60 second video spot with takedowns, a social media activation and retail activations.

The launch of the Clash racket franchise a few years prior was a huge success brining the Clash racket to the top of the performance racket category in the tennis industry and growing the overall Wilson tennis market share.

The V2 campaign needed to be bigger, better, and more disruptive. The creative brief included showcasing the idea of “more fun” while remaining true to the tennis culture. The technical improvements of the racket aimed at instilling more confidence in players of all levels.