Wilson Tennis aimed to revamp their existing sprinter van to enhance its mobile activation capabilities. The goal was to travel to grassroots events across the continental U.S., offering demos, training, and support to the tennis community.

The brief included a complete interior build-out and updated exterior graphics. To maximize visibility, the team unanimously chose red as the base color, paying homage to the iconic Wilson Tennis red equipment bags used by professionals worldwide. In addition to the Wilson script, we created pattern of Wilson heritage logos as a nod to the long standing history Wilson has with tennis.

Key features of the van included a designated area for tennis equipment, a space for the new racket diagnostic machine, and a modular set of retail displays for apparel and accessories.