The Digital Guestbook is a naming and rebrand project for a company that has handled registry and acknowledgment work for funeral homes across the country for the last decade.

The identity works for two audiences at once, reading as capable to funeral directors and approachable to the families they serve. A pages mark ties the new name to the tradition behind it. A palette of cream and deep green with a light blue accent keeps the system quiet and warm, clear of the sterile tone technology brands default to. Type pairs a script with a grounded serif, giving the brand a human hand alongside the structure a growing company needs. Guidelines carry the system across the website, the kiosk interface, printed acknowledgment cards, and pre-addressed envelopes.