Featherbone Horsemanship is a brand identity project for an established riding practice built on connection, where the bond between horse and human carries the same weight as skill in the saddle.

The identity draws on Western tradition, but with modern indie influence. Art directed engravings give the brand a made-by-hand quality that matches the patience the work asks for. The illustration family of riders, bison, boots, snakes, and roses gives the community symbols to gather around. A feathered FBH monogram anchors the system alongside a circular badge and a letter spaced serif wordmark. The palette pairs deep forest green and bone with saddle tan, then adds teal and dusty rose to keep the whole thing warm and open rather than rugged. The system extends across banners, apparel, hats, vinyl stickers, and business cards.